Campaign Management

Run Full-Funnel Campaigns That Drive Awareness and Action

WSI helps community banks and businesses develop and execute social media campaigns that align with specific goals, like promoting a new branch, marketing mortgage offers, or boosting event attendance. Whether the campaign runs on Facebook, Instagram, LinkedIn, or Google, we manage the strategy, targeting, creative, and reporting. Our campaign services include:

• End-to-end campaign strategy and execution
• Paid social and/or paid search & display integration
• Creative ad design and message testing
• Geo-targeting and audience segmentation
• Campaign tracking, reporting, and optimization

Social Planning & Training

Give Your Team the Strategy and Tools to Succeed on Social

Social media is more than just being active — it’s about being intentional. Our team helps yours build a strategic social plan, then provides the training to support consistent, on-brand execution across platforms. We also offer WSI’s Social Selling Mastery Course, a 12-module training program designed to teach your sales team how to:

• Optimize LinkedIn and build credibility online
• Identify ideal customer personas and target them effectively
• Curate and share valuable, relevant content
• Use social listening and “trigger events” to spot opportunity
• Launch lead-generation campaigns through LinkedIn and beyond
• Track, refine, and measure results over time

In today’s market, sales and social need to work together — and we show your team how.

WSI Social

Simplify Social Media Management — With Built-In Controls for Bank Marketing Teams

Managing social media in a regulated industry like banking requires more than just good content — it requires the right process. WSI Social is our centralized content management platform designed specifically to support multi-location banks and credit unions with their social media strategy, while maintaining full compliance oversight.

From one secure dashboard, your marketing team (or ours) can create and schedule posts across all your bank’s social media channels. You’ll have the ability to review, approve, or request edits before anything goes live, ensuring everything meets your brand and compliance standards. WSI Social allows:

• Your compliance or marketing lead to approve or comment on scheduled content before publishing
• Pre-set brand style guidelines to ensure a unified look across branches
• Dynamic content localization so individual branches can personalize messaging without going off-brand
• Full collaboration workflows, so your team can work together across departments or locations efficiently

With WSI Social, your team stays organized, your content stays engaging, and your message stays on brand — whether you’re posting across one profile or hundreds. Want us to help manage it for you? We do that too.