Search Engine Optimization (SEO)

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Get Found Online

If your bank’s website doesn’t appear in search results, you’re invisible to potential customers. At WSI, we help financial institutions increase visibility, attract high-intent traffic, and stand out in competitive local markets. Our SEO strategies are rooted in data, best practices, and decades of digital experience.

From traditional keyword research to cutting-edge AI and local optimization, we help you connect with customers who are actively searching for what you offer.

Traditional SEO

The Foundation of Search Visibility

Search engine optimization (SEO) is as much about strategy as it is about understanding how people search. Google updates its algorithm hundreds of times a year, and they don’t publish how or why certain pages rank. That’s why SEO requires both technical skill and marketing insight — and why “quick fix” solutions don’t work. WSI’s proven approach includes:

Competitor and keyword research
On-page optimization and technical audits
Content strategy aligned with searcher intent
Ongoing performance tracking and adjustments

We don’t guess — we use real data to position your website for long-term success in search.

GEO/AEO & AdaptiveSEO™

Smarter Search Strategies for a Smarter Search World

Search has evolved. People now speak their searches on devices (“banks near me”), and AI-enhanced search results are more personalized than ever. That’s where GEO (geographic) and AEO (answer engine) optimization comes in — and where our AdaptiveSEO™ methodology leads the way. WSI’s AdaptiveSEO™ is designed to:

Future-proof your search strategy against algorithm changes
Align with Google’s evolving user-first ranking systems
Prioritize content and structure that answers questions clearly and contextually
Improve your visibility in featured snippets, voice search, and local results

With AI-enhanced search, relevance is everything. We help your site get seen — and get clicked.

Local SEO

Be the Bank Customers Find in Their Moment of Need

Local visibility isn’t just helpful — it’s essential. Whether someone is searching for “community bank near me” or looking up your hours on their phone, accurate local listings ensure you’re in the right place at the right time. As a Yext Certified Partner, we help manage and optimize your listings across 50+ platforms, including Google, Bing, Apple Maps, and more. With WSI, you can:

Ensure your name, address, and phone number are always accurate
Update hours, promotions, and announcements in one place
Enhance listings with photos, descriptions, and special messages
Monitor performance and resolve inconsistencies automatically

A consistent and compelling local presence turns searchers into customers — online and off.

If you're ready to start showing up in the searches, let’s talk.

Let’s Make Your Bank Easier to Find.

Schedule a consultation

Here are a few testimonials from our happy customers

"When the bank needed to update our website and take the next step in our evolution, we selected WSI to be our strategic partner. Together with his talented team of digital professionals, Eric not only led us through the process..."

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Craig Cumberworth - President, Andover Bank
"I continue to work with WSI because they understand the challenges community banks face. Whether I am looking for high- level strategic insight or someone that understands the nuts and bolts of getting something accomplished from a digital perspective, I know I can trust WSI..."

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Chad Montgomery, Marketing Director - First Bank of Berne
"Working with WSI doesn't even feel like work. It's a comfortable, professional partnership that has yielded great things for our bank. The expertise, competency and reliability of everyone at WSI is amazing! They are always willing to help, and they genuinely want the very best for their clients..."

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Deanne Murdoch, IT/Marketing Director - Thumb Bank & Trust