Persona+

In community banking, one size never fits all. That’s why WSI created Persona+ — a data-driven approach to help banks connect the dots between who their customers are and how to communicate with them more effectively online.

Using a limited set of data from your core system, such as name, address, and high-level account profiles, Persona+ cross-matches that information with verified consumer behavior models and personality profiles. The result is a set of detailed, real-world personas that reveal not only what your customers do, but how they think. These insights help your bank:

• Segment customers more strategically
• Deliver messaging that resonates on a personal level
• Align marketing efforts with the motivations of your highest-value customer groups
• Make better decisions around product promotions, branch outreach, and digital campaigns

We also layer in pre-existing profitability assumptions to help prioritize your most valuable customer types, giving you a clear roadmap for marketing focus.

PersonaSync.ai

Imagine testing your marketing messages with a focus group of your ideal customers before you publish a single ad or email. With PersonaSync.ai, that’s exactly what you get.

Using artificial intelligence trained on real-world banking data and messaging insights, PersonaSync.ai creates predictive models of your target audience. These “AI-powered focus group participants” allow you to preview how different segments will respond to your messaging, from tone and phrasing to content focus and call-to-action strength.

Whether you're refining your brand voice, testing campaign copy, or optimizing your website content, PersonaSync.ai gives you a strategic edge by eliminating the guesswork.

watch the demo