Why GA4 Matters for Banks

GA4 provides more meaningful data for decision-making by tracking events and user journeys across devices and channels. Unlike its predecessor (Universal Analytics), GA4 offers more flexibility, better privacy compliance, and insights that align with how today’s customers actually engage online. With WSI, you get:

• Proper GA4 setup tailored to your site’s structure and goals
• Conversion tracking for key actions like applications, contact forms, and downloads
• Event tracking that shows how users interact with content, tools, or calculators
• Dashboards and reports focused on what matters most to your team
• Ongoing support and training to help your staff understand and use the data

Whether you’re tracking digital campaigns, improving your site UX, or reporting to internal stakeholders, GA4 ensures your data works harder for your bank.

GA4 Setup Services Include:

• Initial implementation and account configuration
• Custom event and goal tracking
• Integration with Google Tag Manager and other platforms
• Reporting dashboards customized for your KPIs
• Ongoing support to refine tracking as your digital strategy evolves

We don’t just hand off the setup — we guide you through understanding the numbers and what they mean for your marketing strategy.