GA4 Setup & Support | WSI Digital

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Smarter Analytics for Smarter Marketing Decisions

Understanding how people interact with your website is essential, especially in a competitive and compliance-driven industry like banking. That’s why WSI offers full support for Google Analytics 4 (GA4) — the latest generation of web analytics that gives you deeper insights into user behavior, marketing effectiveness, and digital performance.

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Why GA4 Matters for Banks

GA4 provides more meaningful data for decision-making by tracking events and user journeys across devices and channels. Unlike its predecessor (Universal Analytics), GA4 offers more flexibility, better privacy compliance, and insights that align with how today’s customers actually engage online. With WSI, you get:

Proper GA4 setup tailored to your site’s structure and goals
Conversion tracking for key actions like applications, contact forms, and downloads
Event tracking that shows how users interact with content, tools, or calculators
Dashboards and reports focused on what matters most to your team
Ongoing support and training to help your staff understand and use the data

Whether you’re tracking digital campaigns, improving your site UX, or reporting to internal stakeholders, GA4 ensures your data works harder for your bank.

GA4 Setup Services Include:

Initial implementation and account configuration
Custom event and goal tracking
Integration with Google Tag Manager and other platforms
Reporting dashboards customized for your KPIs
Ongoing support to refine tracking as your digital strategy evolves

We don’t just hand off the setup — we guide you through understanding the numbers and what they mean for your marketing strategy.

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If you’re unsure whether GA4 is fully set up — or if you’re not getting useful insights from your current reports, we can help.

Let’s Make Your Analytics Work for You.

Schedule a GA4 assessment

Here are a few testimonials from our happy customers

"When the bank needed to update our website and take the next step in our evolution, we selected WSI to be our strategic partner. Together with his talented team of digital professionals, Eric not only led us through the process..."

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Craig Cumberworth - President, Andover Bank
"I continue to work with WSI because they understand the challenges community banks face. Whether I am looking for high- level strategic insight or someone that understands the nuts and bolts of getting something accomplished from a digital perspective, I know I can trust WSI..."

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Chad Montgomery, Marketing Director - First Bank of Berne
"Working with WSI doesn't even feel like work. It's a comfortable, professional partnership that has yielded great things for our bank. The expertise, competency and reliability of everyone at WSI is amazing! They are always willing to help, and they genuinely want the very best for their clients..."

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Deanne Murdoch, IT/Marketing Director - Thumb Bank & Trust