Online Advertising | WSI Digital

Target the Right People at the Right Time — Wherever They Are

Digital advertising is one of the most powerful tools in your marketing toolkit — when it’s done right. At WSI, we help banks and local businesses run data-driven ad campaigns that generate real results. From paid search and display to geofencing and remarketing, we design campaigns that target your ideal customers with precision, not guesswork.

Whether you're launching a product, promoting a community event, or want more qualified leads, we’ll help you show up where it matters most.

Paid Search (PPC)

Be There When People Are Ready to Buy

Paid search advertising lets you show up at the exact moment someone is looking for what you offer. When searchers type in questions or product names, we help you match that intent with relevant, actionable ads that drive traffic and leads. Why it works:

High-intent targeting based on real search behavior
Immediate visibility in search engine results
Precise control over budget, timing, and location
Ideal for time-sensitive campaigns like events or promotions

Display Advertising

Smart Banner Ads That Influence and Convert

Display ads let you stay visible throughout your customers’ journey. With strategic placements across relevant websites, we help reinforce your message and guide people back to your site, even after they’ve clicked away. We use Demand Side Platforms (DSPs) to:

Reach audiences across multiple websites, apps, and devices
Target users by behavior, geography, interests, and more
Track performance across channels in real time
Scale your campaigns efficiently

Display advertising builds awareness, nurtures interest, and supports conversion, especially when paired with search, video, or remarketing efforts.

people smiling at computer

video studio

Video Marketing

Engage, Educate, and Inspire with Video

Video is one of the most effective ways to capture attention and communicate your message. From explainer videos to testimonials, WSI can help you create and promote high-quality video content without breaking the bank. Why video works:

Increases landing page conversions by up to 79%
Delivers complex ideas in an engaging, digestible format
Boosts visibility and engagement across search and social platforms

We help you develop cost-effective video campaigns that look professional and perform, turning viewers into customers.

Remarketing

Stay Top-of-Mind Even After They Leave Your Site

Remarketing gives you a second chance to connect. Whether someone viewed a product, clicked a page, or abandoned a form, we help you re-engage those users with tailored messages that bring them back. Our remarketing campaigns:

Reconnect with warm leads across platforms
Deliver personalized ads based on behavior
Increase conversion rates by keeping your brand visible

man with microphone

world

Geofencing

Location-Based Targeting That Reaches Customers in Real Time

Geofencing uses virtual boundaries around specific physical locations — like branches, events, or competitor sites — to serve timely, location-specific ads to users’ mobile devices. Use cases include:

Promoting community events
Driving foot traffic to branch locations
Targeting competitors’ customer bases

It’s a powerful way to merge digital marketing with local relevance.

FullThrottle.ai®

Future-Proof Your Marketing with Cookieless Household Data

As privacy laws evolve and third-party cookies are phased out, traditional audience targeting is quickly becoming outdated. WSI partners with FullThrottle.ai®, a cutting-edge platform that helps you build and activate rich, first-party household data — without relying on cookies, mobile ad IDs, or third-party sources. FullThrottle’s patented technology transforms anonymous web traffic into verified, in-market households you can own and activate across your existing ad platforms.

Key benefits include:

Creation of cookieless, first-party household identity data
Seamless activation within your current ad stack or media vendors
Compliance with evolving privacy regulations like CPRA
Cross-device resolution to reach entire households with relevant messaging

By turning your anonymous site visitors into actionable data, FullThrottle helps you thrive in a cookieless world — and gives your campaigns the scale and precision needed to drive valuable results. Request a demo to see how FullThrottle can power your next campaign.

people reviewing data

From strategy to execution, WSI helps your ads work harder — and smarter.

Let’s Launch a Smarter Advertising Strategy.

Schedule a Call

Here are a few testimonials from our happy customers

"When the bank needed to update our website and take the next step in our evolution, we selected WSI to be our strategic partner. Together with his talented team of digital professionals, Eric not only led us through the process..."

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Craig Cumberworth - President, Andover Bank
"I continue to work with WSI because they understand the challenges community banks face. Whether I am looking for high- level strategic insight or someone that understands the nuts and bolts of getting something accomplished from a digital perspective, I know I can trust WSI..."

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Chad Montgomery, Marketing Director - First Bank of Berne
"Working with WSI doesn't even feel like work. It's a comfortable, professional partnership that has yielded great things for our bank. The expertise, competency and reliability of everyone at WSI is amazing! They are always willing to help, and they genuinely want the very best for their clients..."

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Deanne Murdoch, IT/Marketing Director - Thumb Bank & Trust