Expert Webinars for Banks and Bankers

Our webinars are designed to provide valuable insights, practical tips, and expert knowledge to help you stay ahead in the rapidly evolving digital landscape. Check out some of our past webinars below, and if you are interested in a possible webinar collaboration with Eric Cook, we’d love to talk to you about that too!

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Our Webinars

Explore our collection of recorded webinars, where our industry experts dive deep into topics such as online advertising, SEO, social media, content creation, analytics, and emerging technologies like AI. Whether you're looking to enhance your digital presence, build stronger customer relationships, or simply stay informed about the latest trends, our webinars offer something for everyone.

Introducing Something Cool for Bankers - TheLinkedBanker.com

Webinars

Introducing Something Cool for Bankers - TheLinkedBanker.com

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of DigitalRCP.com, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.

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Summary:

While the focus of this week's show was spent introducing you to a new initiative that I've launched called The LinkedBanker, I kicked off the show acknowledging and thank all of the prior guests from the Digital Minds book chapter series. 

I'm pretty proud of my WSI colleagues and the great work they've done in producing the third edition of digital minds and it was a real pleasure speaking with everyone to get their insights on how digital marketing strategies continue to shift and change the lives of businesses who embrace it. 

I also talked about a new feature I discovered on LinkedIn called LinkedIn Assessments that will allow you to validate your knowledge in chosen skills that demonstrate your professional proficiency.

You take a timed quiz and can take it either on desktop or via a mobile device and once you achieve a 70% passing score, the additional validation that you've passed a quiz is added to your skills section on LinkedIn. This is just one more way to boost your personal credibility on LinkedIn and show others what you know.

Now, back to The LinkedBanker initiative...

I'm super excited about the release of this membership community, specifically focused on the banking industry to help bankers better leverage their time and get the most out of social media and digital tools to build their personal brand and establish themselves as subject-matter experts. We’re building the platform on the backbone of the Thinkific system and have close to 20 banking professionals already signed up with accounts and are interested in being part of our community. If you're a banker, I invite you to sign up for an account today and join us.

Be sure to stay tuned for updates as things evolve!

 

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Smarketing in Banking: Aligning Sales and Marketing to Drive Growth and Relationships

On August 21, 2025, Eric Cook and Jack Hubbard explained why market share and wallet share have become more complicated than ever to win. They also revealed one thing many bankers often overlook: mindshare – how to occupy space in the customer’s psyche. A key takeaway was how sales and marketing must eliminate silos to bring these three critical success components to life. Catch the replay to see the full discussion and bring these insights back to your bank!

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Next-Gen Bank Marketing: Social Media in the Age of AI

Check out the replay of our May 29, 2025, webinar! In this session, we teamed up with our friends at Bank Marketing Center to show how AI is changing the game for banks on social media. We covered how your team can use AI tools to create better content faster, boost engagement, and stay consistent across platforms without burning out.

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Engagement vs. Followers - What's driving visibility in today's social media landscape

Check out the replay of our October 30, 2024 webinar as Eric dives into the crucial elements of social media engagement for community banks. You’ll learn how to leverage engagement rates over follower counts effectively to boost your bank's online presence.

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Maximizing Your Bank's Marketing Efforts: Leveraging AI, Smart Mail, and a Holistic Content Strategy Webinar

Watch the replay of our September 5, 2024, webinar where we explored how to elevate your bank's marketing strategy using AI, Smart Mail, and a holistic content approach. We covered the three pillars of content strategy—Owned, Earned, and Paid content—and demonstrated how AI and Smart Mail can revolutionize your marketing efforts.

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Harness the Power of AI In Your Bank's Marketing Strategy Webinar

Discover insights on how banks can leverage artificial intelligence (AI) in their marketing efforts. A big thanks to the folks at Bank Marketing Center for including us in their ongoing webinar efforts across all the state banking associations that endorse their platform!

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BMC Webinar

Social Media - What's New and What's Next Webinar

In the webinar, we explore creative social media content strategies beyond text and demonstrate how easy it is to produce and edit your own videos using the powerful tools that are now available inside the Bank Marketing Center platform.
 

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AI: Your Unfair Advantage Webinar

In a fast-changing business world, the real edge comes from more than keeping pace—it's about gaining an 'unfair' advantage through Artificial Intelligence. Missed moments in leveraging AI could mean missed growth opportunities. Watch this replay as we explore AI's potential and offer practical advice to transform your business.

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Cookie Webinar

Cookieless Strategies to Build Relevancy with Your Digital Ad Efforts Webinar

Check out the replay of our May 14, 2024 webinar and master the art of thriving in a "cookieless" world. You'll learn how WSI can help equip you with cutting-edge strategies that adapt to the future of online advertising and differentiate your bank from the competition!

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Collaborate With Us On a Webinar!

Are you someone who also has a passison for serving the banking industry and loves sharing your story? Do you have valuable insights and knowledge that you would like to share with the banking community? WSI is always looking for industry thought leaders and professionals to collaborate with us on our webinars.

By partnering with WSI, you'll have the opportunity to reach a broader audience of community bank professionals, showcase your expertise, and contribute to the growth and success of the banking industry. Whether you're interested in co-hosting a webinar, presenting on a specific topic, or sharing case studies and success stories, we'd love to hear from you!

If you're interested in collaborating with us on a webinar, please fill out the form. We look forward to creating engaging and informative content together!

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