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How WSI’s AI Adoption Roadmap Resonates with the Questions Bank Directors Are (and Should Be) Asking

AI (Artificial Intelligence)

How WSI’s AI Adoption Roadmap Resonates with the Questions Bank Directors Are (and Should Be) Asking

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of DigitalRCP.com, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.

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Summary:

With all the buzz around AI, it’s no surprise that bank leaders are starting to ask deeper questions about how to approach it strategically – and responsibly. A recent article from Bank Director laid out some of those key questions, and it really got me thinking about how closely they align with the way we’re guiding community banks through their own AI journey. In this post, I share my take as a former banker and digital strategist on what those questions mean in practice – and how our phased roadmap helps banks move forward with clarity and confidence.

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Please enjoy this narrated version of our recent article, read by "AI" for your listening pleasure. And, if you'd like to explore AI strategies like this, get in touch!

Recently, a client sent me a thought-provoking article from Bank Director titled “The Questions Directors Should Be Asking About AI”. If you haven’t read it yet, I highly recommend it. It lays out a great set of questions that bank boards and leadership teams should be considering as they begin exploring what AI adoption means for their organization.

As someone who spent 15 years as a community banker before launching a digital agency focused on helping community banks navigate digital transformation, this article really resonated with me. It also prompted me to take a fresh look at how our approach at WSI aligns with the very issues the article raises – and how we’re helping banks address them in real, actionable ways.

We talk to banks of all sizes and levels of readiness. Some are still trying to wrap their heads around what AI even is, while others are experimenting with tools like ChatGPT in individual departments. But across the board, the same themes come up: how do we use AI responsibly, stay compliant, protect our customers, and make sure this actually improves the way we serve our communities?

Let’s be honest – for bankers, AI adoption isn’t just about chasing the next shiny tech. It’s about trust, transparency, and aligning innovation with your mission. That’s where I believe WSI’s AI Adoption Roadmap fits in.

WSI AI Adoption Roadmap

Governance: Not Just a Buzzword

The article emphasizes the importance of AI governance, and I couldn’t agree more. In fact, our roadmap starts there. Phase 1 is all about leadership alignment and setting the strategic foundation. We work with executive teams to define what responsible AI looks like for your bank, not just in theory, but in practical, operational terms.

From data integrity to establishing an internal AI council, we’re focused on giving your team a framework to make smart decisions as the technology evolves. Because let’s face it – this is moving fast, and if you don’t have guardrails in place early, things can get messy in a hurry.

Implementing Responsible AI Governance

Culture and Change Management: It’s Not Just a Tech Project

The Bank Director article points out that adopting AI isn’t just about technology – it’s about people. That hits home for us. Phase 2 of our roadmap is about enablement. We provide role-specific AI training to your employees so they’re not left behind (or worse, resisting it out of fear or confusion).

This is especially important in banking, where privacy, compliance, and security are not optional. We make sure your team understands what AI can (and should) do, and how to use it responsibly. Our goal is to build confidence and curiosity, not anxiety.

Use Cases That Actually Make a Difference

The article encourages directors to ask pointed questions about where AI can truly add value. In Phase 3 of our roadmap, we sit down with teams across your bank – lending, HR, compliance, finance – and identify practical, high-impact use cases.

We're not chasing hype. We’re talking about reducing manual compliance reviews, automating credit memo generation, streamlining onboarding, surfacing customer insights buried in your core systems… real stuff that your teams are already stretched thin trying to do manually. We’re not bringing “tech for tech’s sake” – we’re bringing relief.

Long-Term Support, Not a One-and-Done

Another theme from the article I appreciated is the idea that this is not a “set it and forget it” initiative. AI needs to be monitored, reviewed, and recalibrated regularly – not just to remain effective, but to remain safe and compliant.

That’s why our roadmap doesn’t end with implementation. In Phase 4, we provide ongoing support, check-ins, and strategy sessions to help your bank scale AI thoughtfully and sustainably. We’re not just handing off a tool and walking away. We’re your long-term partner in this evolution.

AI Governance Cycle

Where Are You on Your AI Journey?

Every bank is different, and there’s no one-size-fits-all approach. That’s why we begin each engagement with a candid conversation – no pressure, no jargon. Just an honest discussion about where you are today, what your goals are, and what might make sense as a next step.

If the questions raised in the Bank Director article are on your mind (or on your board’s agenda), let’s talk. I’d be happy to walk you through how our AI Adoption Roadmap can help bring clarity and confidence to your approach, with a focus on the unique responsibilities and risks that community banks need to manage.

Let’s Talk About AI – On Your Terms

Let’s chat. No pressure, no sales pitch – just a chance to explore where you are today, talk through your questions, and share a few real-world examples of what other community banks are doing.

Schedule a complimentary 30-minute strategy session and let’s figure out what makes the most sense for your bank. Find time on my calendar with the link below and let’s connect. 

Book Your Session Now

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Collaborate With Us On a Webinar!

Are you someone who also has a passison for serving the banking industry and loves sharing your story? Do you have valuable insights and knowledge that you would like to share with the banking community? WSI is always looking for industry thought leaders and professionals to collaborate with us on our webinars.

By partnering with WSI, you'll have the opportunity to reach a broader audience of community bank professionals, showcase your expertise, and contribute to the growth and success of the banking industry. Whether you're interested in co-hosting a webinar, presenting on a specific topic, or sharing case studies and success stories, we'd love to hear from you!

If you're interested in collaborating with us on a webinar, please fill out the form. We look forward to creating engaging and informative content together!

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