Expert Webinars for Banks and Bankers

Our webinars are designed to provide valuable insights, practical tips, and expert knowledge to help you stay ahead in the rapidly evolving digital landscape. Check out some of our past webinars below, and if you are interested in a possible webinar collaboration with Eric Cook, we’d love to talk to you about that too!

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Our Webinars

Explore our collection of recorded webinars, where our industry experts dive deep into topics such as online advertising, SEO, social media, content creation, analytics, and emerging technologies like AI. Whether you're looking to enhance your digital presence, build stronger customer relationships, or simply stay informed about the latest trends, our webinars offer something for everyone.

Drive More Sales with Video Marketing

Digital Marketing, Webinars

Drive More Sales with Video Marketing

Register for Our Upcoming Webinar!

Elle Humphries by Elle Humphries

Director of Marketing

Contact author Full biography

Full biography

Elle has been involved with the WSI Team and has been helping them simplify the internet since 2016 when she came on board as a marketing intern. Elle became a full-time digital strategist in May of 2017, in which she focuses her talents on Project Management and Digital Marketing for the WSI team.

Elle is now the Director of Marketing for WSI as she brings many attributes to the table, such as social media marketing, email marketing, display/search marketing, search engine optimization, content creation, customer relationship management, project management, and more!

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Summary:

Video is everyone’s favorite form of content consumption. In 2020 alone, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said they’d like to see more videos from brands and businesses. 87% of marketers use video as a marketing tool. Of that amount, 88% are satisfied with the ROI of their video marketing efforts on social media.

Video tells a story that other forms of marketing can’t. When it comes to personal approaches to video, nothing makes viewers feel more connected to you than seeing your face and hearing you speak. Video marketing is the way of the future. It’s predicted that online videos will make up more than 82% of all consumer internet traffic in 2022. 

Want to know how to start video marketing for your bank? At our 45-minute webinar on September 29th, we’ll talk about:

  • How to quickly overcome common video challenges that are holding you back
  • The types of content consumers are looking for
  • What kinds of content work best on video
  • Best practices for leveraging video advertising to capture more leads
  • The hottest video trends
  • What’s in store for video marketing in 2022

WSI is the leading resource for banks looking to make a digital impact. We understand both sides of the coin - marketing and banking. Let us help you build a video marketing strategy that will result in the ROI you’re looking for.

Watch Our Webinar Today!

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Smarketing in Banking: Aligning Sales and Marketing to Drive Growth and Relationships

On August 21, 2025, Eric Cook and Jack Hubbard explained why market share and wallet share have become more complicated than ever to win. They also revealed one thing many bankers often overlook: mindshare – how to occupy space in the customer’s psyche. A key takeaway was how sales and marketing must eliminate silos to bring these three critical success components to life. Catch the replay to see the full discussion and bring these insights back to your bank!

Watch The Webinar Now

 

Next-Gen Bank Marketing: Social Media in the Age of AI

Check out the replay of our May 29, 2025, webinar! In this session, we teamed up with our friends at Bank Marketing Center to show how AI is changing the game for banks on social media. We covered how your team can use AI tools to create better content faster, boost engagement, and stay consistent across platforms without burning out.

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Engagement vs. Followers - What's driving visibility in today's social media landscape

Check out the replay of our October 30, 2024 webinar as Eric dives into the crucial elements of social media engagement for community banks. You’ll learn how to leverage engagement rates over follower counts effectively to boost your bank's online presence.

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Maximizing Your Bank's Marketing Efforts: Leveraging AI, Smart Mail, and a Holistic Content Strategy Webinar

Watch the replay of our September 5, 2024, webinar where we explored how to elevate your bank's marketing strategy using AI, Smart Mail, and a holistic content approach. We covered the three pillars of content strategy—Owned, Earned, and Paid content—and demonstrated how AI and Smart Mail can revolutionize your marketing efforts.

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Harness the Power of AI In Your Bank's Marketing Strategy Webinar

Discover insights on how banks can leverage artificial intelligence (AI) in their marketing efforts. A big thanks to the folks at Bank Marketing Center for including us in their ongoing webinar efforts across all the state banking associations that endorse their platform!

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BMC Webinar

Social Media - What's New and What's Next Webinar

In the webinar, we explore creative social media content strategies beyond text and demonstrate how easy it is to produce and edit your own videos using the powerful tools that are now available inside the Bank Marketing Center platform.
 

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AI: Your Unfair Advantage Webinar

In a fast-changing business world, the real edge comes from more than keeping pace—it's about gaining an 'unfair' advantage through Artificial Intelligence. Missed moments in leveraging AI could mean missed growth opportunities. Watch this replay as we explore AI's potential and offer practical advice to transform your business.

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Cookie Webinar

Cookieless Strategies to Build Relevancy with Your Digital Ad Efforts Webinar

Check out the replay of our May 14, 2024 webinar and master the art of thriving in a "cookieless" world. You'll learn how WSI can help equip you with cutting-edge strategies that adapt to the future of online advertising and differentiate your bank from the competition!

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Collaborate With Us On a Webinar!

Are you someone who also has a passison for serving the banking industry and loves sharing your story? Do you have valuable insights and knowledge that you would like to share with the banking community? WSI is always looking for industry thought leaders and professionals to collaborate with us on our webinars.

By partnering with WSI, you'll have the opportunity to reach a broader audience of community bank professionals, showcase your expertise, and contribute to the growth and success of the banking industry. Whether you're interested in co-hosting a webinar, presenting on a specific topic, or sharing case studies and success stories, we'd love to hear from you!

If you're interested in collaborating with us on a webinar, please fill out the form. We look forward to creating engaging and informative content together!

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